DOESN’T KILL TO ASK - TV, PRINT, DIGITAL, SOCIAL, ACTIVATION
This award-winning campaign inspired millions to take a pledge against gun violence. In addition to running our ad during the 2023 Superbowl, we took our message to social, print, digital and created an influencer campaign as part of a national rock tour led by Aly & AJ.
2024 Effie Award ** 2024 Shorty Award ** 2023 Silver/Ana Reggie Award ** 2023 Best in Show Winner at Creative Media Awards
Role: Ideation, Copywriting (TV, OOH, Digital, Print)