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(Concept Development, Copywriter)
Welden - The Apple Collection
Welden is a new handbag company off to a strong start.
But when Apple asked Welden to design a new collection including an Accessory Organizer and a MacBook sleeve, Welden needed the right introductory video on Apple.com to capture the brand story of the Welden accessories as well as market the beautifully hand-crafted signature hexagon design products, all the while staying true to Apple’s branding and creative guidelines.