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(Concept Development, Copywriter)
How do you get a record number of people to sign up for “Tour de Pink”, a 3-day, 220 mile bike ride to show support for the fight against breast cancer?
By honing in on what makes this event extraordinary and by focusing on the emotional places the ride will take you inside yourself.
“Where Will 200 Miles Take You” is about a journey of self-discovery and experience of solidarity and family - something much larger than ourselves.